J.C. Penney Embraces On-the-Spot Purchasing Capability of Visual Mobile Search

J.C. Penney is bolstering its mobile strategy by teaming up with visual product search platform Slyce, following in the footsteps of Amazon.com, Macy's and other retailers that are leveraging image recognition to enable consumers to snap photos and view similar items. J.C. Penney has had a relatively quiet start to 2015 in terms of mobile, and is likely aiming to keep up with other retailers by ensuring that its products are easily searchable via mobile devices. Slyce predicts that visual search options will become requisite for brands in the near future, as it ultimately provides instant answers to time-strapped consumers.