iPads Drive 90% of March Mobile Revenue
Not only does the iPad dominate the tablet market, but a new study claims that 90 percent of all mobile revenue last month was generated from Apple's popular device. Personalization vendor RichRelevance studied 75 retail sites and found that 68 percent of mobile shoppers who accessed retail websites used iPads to do so. iPad users were more likely to buy something when they got there, too. Conversion rates with the iPad were 1.5 percent, nearly triple the 0.57 percent rate for other mobile devices. Shoppers who used iPads averaged $52.66 per item, while other mobile users spent $23.80.