iPads' Conversion Rate 7 Times That of Other Mobile Devices

Shopatron announced today, based on initial analysis, that sales conversion rates on the Apple iPad are much higher than rates on other mobile devices. The results are based on an analysis of conversion rates across dozens of branded stores on the Shopatron platform. Initial analysis of data, collected since early March, indicates that average conversion rates for nonoptimized stores on mobile devices, including iPhone, Android, and iPod devices, average 0.37 percent. The iPad, however, performed much better, with an average conversion rate up to 2.04 percent. For some stores, the iPad conversion rate was as much as double the conversion rate from personal computers.