Holiday Sale Searches on the Rise

Consumers are smarter than ever and utilize Google to hunt for sales and promotions, especially around holidays. Whether it’s Valentine’s Day or Presidents Day (both of which were wildly successful this year), shoppers are now trained to search for deals around these dates. St. Patrick's Day is right around the corner, and looking at historical search volume, queries for ‘St. Patrick’s Day sale’ terms were up 92 percent from ’09 to ’10, and three weeks out from the big day, advertisers are already advertising on holiday sale terms.