H&M Drives In-Store Traffic with Mobile Ads

Fashion retailer H&M is promoting the new Versace pieces in its collection through a mobile advertising campaign. The campaign aims to drive in-store and Web traffic and allows the retailer to collect customer data for future marketing campaigns. The chain is using mobile banner ads to promote the new campaign. When consumers click the ads, they can sign up for H&M's online newsletter, boosting the retailer's newsletter subscription numbers and web traffic and allowing it to obtain customer information and remarket to those who have subscribed in the future. This is not H&M's first venture into mobile marketing as