Google: Search Queries for Garden Equipment Rose in March
An unusually mild winter this year (along with with a recovering economy) resulted in an earlier jump in search queries for garden, patio and outdoor equipment. By mid-March, query volume on Google for the outdoor and patio category had already reached May 2011 levels. Many advertisers benefited from this earlier spike in interest though more sales earlier in the year. Those who succeeded most were the ones with competitive search bids and daily budgets that were already set up to capture demand when it occurred, regardless of the time of year.