Google Responds to Valentine’s Day Florist AdWords Ambushing

Valentine's Day was marred for many by failed or faulty delivery of bouquets to loved ones and many consumers and retailers had things to say about it. Google was asked to comment and it replied by email: "Google allows advertisers to bid on competitor keywords as well as to use competitor terms in the ad text itself as long as advertisers do not make any false or inaccurate claims in their ads."