Etsy Partners With Nordstrom, West Elm

It would be fair to call Etsy, which bowed in 2005, a disruptor. The online marketplace birthed a new business model that gives independent designers a global platform to sell everything from handmade jewelry to vintage clothing and home furnishings. But lately mainstream, national chains like Nordstrom and West Elm have been turning to Etsy — which swelled to $895.1 million in sales in 2012, up from $525.6 million in 2011 — to inject their stores’ merchandise with a patina of one-of-a-kind-handcraft authenticity, much like many big Hollywood studios set up independent film divisions to burnish their art-house cinema bonafides.