eBay Targets Shoppers Who Want to Buy Products Shown on TV
Steve Yankovich is engrossed in a televised hockey game between the Chicago Blackhawks and the Vancouver Canucks. Though he’s a hockey zealot, he cares less about the score than the attire of Ryan Kesler, a Canuck center. “See his jersey?” the eBay executive said, pointing to a TV that almost covers a wall of his office. As he talks, the uniform pops up on a tablet computer in front of him, along with vintage sportswear and tickets to upcoming games — all available for purchase.