Barneys New York Raises E-Commerce Ante With Site Relaunches
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Barneys New York is ready to give its big luxury brethren a run for their money in the e-commerce wars. The department store company knows luxury customers demand beautiful presentation and personalized service, and that that applies online as well as to its stores. With that in mind, Barneys relaunched its e-commerce sites last Friday, proclaiming them to be the first by a luxury retailer to use responsive design, which greatly enhances product presentation online and allows better personalization of content to an individual's tastes.