B-to-B Spending on Social Media to Rise Significantly

Outsell estimates that marketing on social networks will grow 43.3 percent in 2010. Forrester Research predicts that B-to-B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. Paid advertising on social networks — banners, text ads and search advertising, as well as the more targeted advertising being deployed by Facebook and MySpace — is a small portion of B-to-B marketers’ social spending.