5 Reasons Why Plugging Best Buy Into Target Might Work

Target's customers are looking for answers and connected solutions. Best Buy is looking for new customers, specifically how to reach women and families. So, is the Geek Squad and Target a match made in heaven? Most retail partnering experiments and mergers fail, but the Best Buy Geek Squad in Target might just work. The consumer needs for services in a mobile and highly connected digital world require more than the traditional product-centric merchandising of mass merchants.