Marketplaces
August 23, 2023 at 4:37 pm
Selling on Amazon.com represents a massive opportunity for businesses, not just in terms of the revenue it can drive, but also for its brand-boosting potential. Building a strong brand presence on Amazon is critical for businesses looking to succeed in the competitive online retail space. The platform can bring new sales, widen brand reach, and…
July 6, 2023 at 9:53 am
There are some brands out there that may think Prime Day is all hype. As the CEO of Volcanica Coffee, I promise you that's not the case. In 2022, Prime Day increased our sales by a staggering 52 percent vs. the previous year and we're optimistic for the upcoming event on July 11-12. If done…
July 3, 2023 at 4:42 pm
In episode 408 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Sarah Townsend, digital experience manager at DVF (Diane von Furstenberg), a global luxury fashion brand renowned for its iconic wrap dress and signature prints. Listen in as Townsend discusses why DVF decided to launch its new ReWrap resale program (0:50), how the fashion brand is…
June 28, 2023 at 10:00 am
Running an e-commerce business can feel like constantly having to play catchup. Every month, there seems to be a shiny new tech solution that retailers and brands absolutely have to invest in if they want to remain competitive. Whether it’s the latest logistics software or the buzziest artificial intelligence tool, for retail startups and small…
June 27, 2023 at 4:57 pm
The Inform Consumers Act, a new law that aims to curb organized retail theft and the sale of counterfeit and harmful products on online platforms, takes effect on Tuesday as more retailers blame theft as a reason for lower profits, reports CNBC. Congress passed the Integrity, Notification, and Fairness in Online Retail Marketplaces for Consumers Act — or the INFORM…
June 8, 2023 at 3:07 pm
Victoria's Secret announced Tuesday it was collaborating with Amazon.com to offer its customers fashion and lingerie products. This is an expansion of its collaboration, which first began last year with the launch of Victoria's Secret Beauty in Amazon stores. Now, more than 4,000 Victoria's Secret items will be available at Amazon.com, including the brand's bras,…
June 1, 2023 at 3:07 pm
“Marketplace” is a bit of a buzzword in the e-commerce space at the moment, and it’s not hard to see why. One-third of all U.S. business now flows through e-commerce, and 63 percent of that is through marketplaces. Marketplaces aren't necessarily replacing traditional commerce channels like brick-and-mortar stores, or even websites. Instead, they’ve expanded how retailers connect…
May 17, 2023 at 2:16 pm
What makes an Amazon.com seller stand out on such a mammoth platform? What turns some sellers into Amazon Marketplace success stories and leaves others practically invisible? A leading brand on Amazon is one that manages to be a top seller in its category. However, volume alone doesn't determine a leading brand; many large retailers dominate…
April 4, 2023 at 9:51 am
Any new entrant to the online multi-marketplace retailing sector could be forgiven for taking one look at the complexity and competition and retreating to the relative safety of a brick-and-mortar shop. Selling online — successfully — is no longer simply a case of setting up an e-commerce-enabled website and promoting the fact. Today’s online world is…
March 1, 2023 at 4:18 pm
Specialty arts and crafts retailer Michaels is getting into the online marketplace game, announcing Monday it would feature a curated selection of third-party sellers and increase its U.S. online assortment by 750,000 SKUs. "The launch of Michaels’ curated marketplace for arts, crafts and décor is the next phase of our ongoing digital transformation to be…
