International Strategy
In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss Singles Day, the annual shopping holiday in China that rakes in billions of dollars for online brands and retailers. This year, the shopping event is an even larger opportunity for cross-border e-commerce growth as online shopping is already heightened amidstโฆ
Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,โฆ
Imagine a post-pandemic moment: walking into your favorite cafรฉ, lining up and scanning the menu, and seeing the price of your latte in a different currency than youโre used to โ British pounds or Japanese yen, for example. If youโre in a rush, you might just turn around and go to another cafรฉ where theโฆ
If there has been one bright spot amid the retail gloom of the past few months, itโs cross-border e-commerce. The world watched in shock as companies that were heavily dependent on brick-and-mortar stores suffered during lockdowns. Even brands with strong e-commerce strategies experienced headwinds as unemployment and job insecurity drastically changed consumer behavior. However, U.S.โฆ
If you're selling online, chances are, prospects can find your products anywhere. E-commerce is a growing market, the market is big, and there's practically no limit as to where you can expand. Now, the question is, are you ready to sell internationally? If your answer is yes, then you have to be aware that expandingโฆ
Search engine optimization has a direct impact on where your website appears in search engine results pages (SERPs), so the better optimized your site is, the more visibility it's likely to achieve. However, a one-size-fits-all approach to SEO doesnโt suffice when targeting new international markets. Your strategy needs to be adapted to each new territoryโฆ
From the way we consume media, music and more, it's clear the world is a completely different place than it was 25 years ago. E-commerce is no exception. Whether itโs socks, stocks, software, etc., chances are we can get it online. In 2019, global e-commerce sales amounted to $3.53 trillion, and are projected to growโฆ
Cross-border shipping rates will go up for many U.S. shippers on July 1. This change comes after countries began to self-declare postal rates based on the deal reached by the Universal Postal Union (UPU) in September, Supply Chain Dive reported. Many postage sellers, consolidators and other cross-border service providers such as FedEx, UPS and Stamps.com, received new contracts fromโฆ
When retailers enter into global markets, they give a lot of attention to ensuring their products are ready for the tastes and expectations of new cultures. But what about the product content? An often overlooked part of bringing products to global markets is content localization to create an accurate, natural-sounding product description for consumers. Customersโฆ
This isnโt the first time weโve seen market interruptions caused by a global event. Weโve seen many economic disruptions occur due to natural or man-made phenomena. In a globally connected world, with interdependencies spanning across borders, the impact of the current COVID-19 situation is having a particularly acute impact on the retail sector. Recent socialโฆ