International Strategy

Selling Science on the Web
October 1, 1999

SciTech International, an early Internet convert, now has fully integrated e-commerce Since SciTech International’s software products are aimed at the scientific, engineering and technical end-user from Boeing to the National Institutes of Health, it was a natural for the company to be an early convert to selling on the Web. “It was a natural fit since our target customers—scientists and engineers—were the first users of the Internet for research,” says Barry Moltz, president of the 6-year-old firm which sells software and other technical computing tools. Moltz, a former IBM employee who co-founded the Chicago-based company in 1993 with another former IBMer, explains that traffic