Content Marketing

Govberg Jewelers Finds Success With Retail 3.0
November 2, 2017 at 11:01 am

2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The…

Holiday Hiatus: Finding Your UGC Inspiration for 2018
October 27, 2017 at 10:55 am

These first weeks of fall signal the shift from holiday planning to actually launching your holiday campaigns. We know that it feels like all holidays all the time, and that you have a lot on the line! It can be stressful. Therefore, let’s not think about any of that for the rest of this article.…

5 Ways to Revamp Seasonal Marketing Efforts for Year-Round Profits
October 23, 2017 at 3:00 pm

Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…

Small Screen, Big Content: Make Mobile Count!
October 17, 2017 at 1:20 pm

2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The […]

Ring Up Holiday Sales with Immersive Content
October 17, 2017 at 1:16 pm

2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The […]

Rich Content Survey: A Land of Opportunity
October 17, 2017 at 11:31 am

2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The […]

How Kate Spade Uses Content to Clearly Communicate its Brand Message
October 17, 2017 at 10:31 am

When it comes to communicating Kate Spade's brand's voice, content is king. This was a key takeaway during a presentation by Mary Renner Beech, executive vice president and chief marketing officer of Kate Spade & Company, at Luxury Interactive in New York City yesterday. "Clarity of brand voice still wins; we believe this very strongly at…

50 Best Tips of 2017
October 16, 2017 at 3:59 pm

A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.

How to Leverage Visual Content to Increase Retail Sales
October 9, 2017 at 5:54 pm

Today’s consumers are extremely social and visual shoppers. Separately, these two factors provide small retailers with numerous marketing questions to address. Together, however, social and visual advertising go hand in hand. The rise of always-on technology has given way to the savvy social shopper, with 85 percent of consumers using visual content as the ultimate…

An 8-Point Checklist for Increasing Your E-Commerce Sales, Part 2
September 12, 2017 at 9:01 am

Retailers and their marketing teams are forever trying to nudge shoppers to load up their shopping carts and go on to click the “Buy” button. In part one of this series, we looked at how retailers can set measurable goals, conduct keyword research and put in place a content strategy for their e-commerce site. Let’s move…