Content Marketing

Finding Your UGC Focus: 3 Trends and Tactics for 2018
January 18, 2018 at 12:46 pm

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy…

Attract, Engage, and Convert with Rich Content
December 13, 2017 at 10:30 am

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy […]

Best Content + Commerce Campaigns of 2017
December 13, 2017 at 9:44 am

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy […]

Taylor Guitars Launches Community Video Destination
November 30, 2017 at 11:53 am

Taylor Guitars, a manufacturer and retailer of premium acoustic and electric guitars, has launched a community video destination that enables its customers and prospects to access educational, shopping-related content to help them in their guitar searches, learn how to play and care for their guitars, and listen to artists from all over the world. Taylor…

Govberg Jewelers Finds Success With Retail 3.0
November 2, 2017 at 11:01 am

2017 hasn’t really been a great year for retail. In fact, “tumultuous” is a word that comes to my mind when describing the industry this year. With an increasing competitive market and ever-changing digital landscape, retailers have struggled to find their footing. However, there have been success stories, and Govberg Jewelers is one of them. The…

Holiday Hiatus: Finding Your UGC Inspiration for 2018
October 27, 2017 at 10:55 am

These first weeks of fall signal the shift from holiday planning to actually launching your holiday campaigns. We know that it feels like all holidays all the time, and that you have a lot on the line! It can be stressful. Therefore, let’s not think about any of that for the rest of this article.…

5 Ways to Revamp Seasonal Marketing Efforts for Year-Round Profits
October 23, 2017 at 3:00 pm

Just as the seasons come and go, marketers are under increasing pressure to capitalize on cyclical, short windows of opportunity to turn seasonal shoppers into loyal customers. As marketers evaluate their campaigns using trends and industry knowledge from previous years, the following five tips can help quickly focus marketing efforts toward extending seasonal sales and…

Small Screen, Big Content: Make Mobile Count!
October 17, 2017 at 1:20 pm

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy […]

Ring Up Holiday Sales with Immersive Content
October 17, 2017 at 1:16 pm

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy […]

Rich Content Survey: A Land of Opportunity
October 17, 2017 at 11:31 am

Things are feeling a little less festive these days. The cheer (and challenges) of the holiday season have passed. You may be riding high after beating your holiday goals, or struggling to find your motivation after a less-than-stellar season. Either way, it’s time to refresh and refocus. Your shoppers aren’t going to make 2018 easy […]