Catalog Circulation
May 10, 2019 at 2:30 pm
In this episode of Retail Right Now, Total Retail's Kristina Stidham and Joe Keenan discuss the decision by H&M to discontinue its print catalog after 39 years of publication. In addition to analyzing H&M's reasoning for getting out of the catalog business, the pair discuss the future of print catalogs in an omnichanel marketing mix,…
May 7, 2019 at 9:44 am
Swedish fashion giant Hennes & Mauritz AB (H&M) said it ceased publication of its print catalog after 39 years. The move follows dwindling interest from customers in flipping through glossy pages of inventory when they can find the latest deals with their mobile phones or computer screens. H&M said abolishing the catalog will contribute to…
November 8, 2018 at 4:02 pm
Amazon.com is dropping its first-ever printed holiday toy catalog to millions of customers starting this month, according to a report on CNBC. The catalog features 70 pages of cozily-clad kids surrounded by toys such as action figures, board games and Barbies, as well as high-end items such as Bose audio gear and PlayStations. The book…
July 6, 2018 at 11:42 am
Amazon.com is planning to publish a holiday toy catalog in an effort win the toy business that has come up for grabs after the demise of Toys“R”Us, according to a report in Bloomberg. People familiar with the strategy told Bloomberg that the catalog will be mailed to millions of U.S. households and handed out at Whole Foods locations, the grocery…
May 17, 2018 at 9:47 am
Part one of this multipart series ran last week. Here’s the impact that sending a catalog to a lapsed customer can have on revenue: Best Customer Control spend per customer: $8.00 (blends conversion and order value) Test spend per customer: $8.50 Cost of mailing: $0.50 Return on ad spend (ROAS) of mail group: 17x Incremental revenue: $0.50 (breakeven) Lapsed Customer…
May 11, 2018 at 12:37 pm
You might think in this multichannel marketing world of increased personalization and automated response where consumers buy or pass in a split-second at a surging number of contact points, that the catalog is dead. You would be wrong. Times have changed, for sure, but the catalog has endured, often bringing in big numbers for mailers.…
October 26, 2017 at 11:47 am
This week, Sears announced it's bringing back its iconic holiday catalog. The department store chain hasn't had a catalog since 2011. CNBC reports Sears has "reinvented" the 120-page gift guide, which includes holiday decor, home furnishings, games and toys, appliances, apparel and more. There will also be a digital version available on the retailer's app…
October 16, 2017 at 4:07 pm
In his Catalog Spotlight column, circulation expert Jim Coogan offers a list of tips to help catalogers squeeze the most sales and profit from their circulation this holiday shopping season.
October 16, 2017 at 3:59 pm
A collection of the top tips featured in Total Retail’s magazine and e-newsletters this year, from content marketing to inventory management to merchandising, and much more.
August 11, 2017 at 2:58 pm
Catalog marketers are overwhelmed with data. They need to measure what’s important and keep track of the data that’s critical to the health of their catalog’s circulation, and do away with the rest. Here are tips on how to do just that:
