How to Make Your Customers Fall in Love With Self-Service
Sponsored by: Nanorep
Speakers: John Lawson, CEO, ColderICE Media & Author of Kick Ass Social Commerce for E-preneurs; Mark Dawson, Customer Experience Administrator, Thomas Cook
Customers today want to use a breadth of communication channels for customer service. But across all demographics, self-service channels are becoming the choices du jour. Indeed, the self-service revolution is helping to shape a new realm of customer service, one in which the role of the company becomes minimal and the customer is in the driver's seat when it comes to enjoying a satisfactory consumer experience. Not only does this trend in customer self-service minimize costs for companies, it also leads to greater customer satisfaction in the long term. It has customers enjoying a feeling of self-sufficiency and accomplishment that doesn't normally come with traditional customer service interactions.
In this webinar, John Lawson, CEO of ColderICE Media & Author of the book, "Kick Ass Social Commerce for E-preneurs" and Mark Dawson, Customer Experience Administrator at British global travel company Thomas Cook, will map out the current self-service revolution, what it means for retailers, and how to make your customer fall in love with it and use it.
Webinar attendees will learn the following:
- how to create great customer self-service experiences on your website
- what "not" to do when implementing a self-service model
- how a large travel company found success with a self-service model and why it chose it's vendor of choice
- and so much more!