This video features a keynote presentation by Scott Waid, senior vice president, head of technology services at the Atlanta Braves, titled "Tech at Bat: Innovating at Scale to Redefine the Fan Experience." Waid's presentation took place during Total Retail Tech in Atlanta last month.

Drawing on more than 30 years of experience at the intersection of technology and business, Waid shared how the Braves are leveraging enterprise-scale innovation to transform both game day and everyday experiences at Truist Park, home of the Braves, and The Battery Atlanta, a retail, dining and entertainment destination. From cutting-edge infrastructure and data platforms to immersive fan-facing technology, Waid detailed what it takes to modernize a legacy brand, build a future-ready venue, and deliver personalized, seamless and secure experiences — all while driving operational excellence, revenue growth, and long-term team loyalty.