This video features a keynote presentation by Patrick Montgomery, founder and CEO of Kansas City Cattle Company/Valor Provisions, titled "From Service to Steak: Building a Purpose-Driven Brand." Montgomery was a featured speaker at Total Retail Tech 2025 in Atlanta last month.

Kansas City Cattle Company didn’t start with a marketing blueprint — it started with a mission. After serving with the 1st Ranger Battalion, Patrick Montgomery returned home and founded a cattle company to honor his fallen brother-in-law and fellow Ranger, Jeremy Katzenberger. What began with no land, no cattle, and no industry experience has grown into one of the most respected premium Wagyu brands in the U.S., powered by authenticity, resilience, and values forged on the battlefield.

In this inspiring session, Montgomery shared how KC Cattle Company built a brand that breaks through in a crowded market by focusing not on flashy campaigns, but on purpose, quality and integrity. Learn how storytelling, value-driven leadership, and an unwavering commitment to excellence created a loyal customer base, elevated the e-commerce experience, and turned a veteran-owned startup into a movement.