Brands like BYLT Basics that grew up entirely on paid social and site conversion are reaching a new stage of growth. In this interview, recorded at Total Retail Tech last month in Dallas, BYLT Chief Marketing Officer Davide Mattucci shares why brick-and-mortar is such an important part of the premium menswear brand's future. He discusses how stores are helping the digitally-native brand acquire customers differently than paid digital channels as well as how BYLT is connecting its physical and digital channels to create a seamless customer experience. Furthermore, Mattucci comments on BYLT's expansion into wholesale and shares advice for other direct-to-consumer brands trying to evolve from a digital-first business into a true omnichannel brand.