In this video, Nathan Safran, vice president, research, NAPCO Media and Printing United Alliance, offers practical advice for retailers and brands on how to effectively incorporate artificial intelligence into their businesses. In addition, Safran identifies two simple tools that businesses can leverage in their AI journeys. Specifically, Safran outlines a five-step AI activation process, including:
- Gather insights.
- Prioritize needs.
- Match tools.
- Implement.
- Measure and adjust.
Check out the full video to get more details on how your business can tap into the tremendous value that AI offers, both for driving sales and cutting costs.




