When Disaster Strikes: My Annual Preparedness Guide to Surviving a Disaster
8. If your business is in a disaster-prone area, buy a generator. Also, contact any vendors located in disaster-prone areas and inquire as to their readiness. Disasters, either natural or man-made, easily can interrupt your work flow with printers, the post office and just about all other vendors.
9. Don’t mail into disaster-affected areas.
10. If you’ve already mailed and a disaster occurs, factor your results down when making any future projections.
You can never be over-prepared, but you can lose your shirt easily if you aren’t.
Speak with you next week.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. You can reach him at email@example.com or 561-302-1719.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.