When Disaster Strikes: My Annual Preparedness Guide to Surviving a Disaster
8. If your business is in a disaster-prone area, buy a generator. Also, contact any vendors located in disaster-prone areas and inquire as to their readiness. Disasters, either natural or man-made, easily can interrupt your work flow with printers, the post office and just about all other vendors.
9. Don’t mail into disaster-affected areas.
10. If you’ve already mailed and a disaster occurs, factor your results down when making any future projections.
You can never be over-prepared, but you can lose your shirt easily if you aren’t.
Speak with you next week.
Jim Gilbert is president of Gilbert Direct Marketing, a full-service catalog and direct marketing agency. You can reach him at email@example.com or 561-302-1719.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.