Wilma

Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.

It’s July in Florida, that wonderful time of year for electrical storms suggestive of primordial weather. The sky is black and hurricane season is underway. We lucked out last year after getting slammed by the likes of Wilma, Charlie and others the two years prior. I hope our luck holds this year.
Elsewhere in the country, there is flooding, wildfires, an earthquake near San Francisco and record heat waves. Then stir in our Department of Homeland Security chief’s vague warning about his “gut feeling” that some terrorist action is coming soon, and you have all of the elements necessary for my annual disaster planning

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