When Disaster Strikes: My Annual Preparedness Guide to Surviving a Disaster
It’s July in Florida, that wonderful time of year for electrical storms suggestive of primordial weather. The sky is black and hurricane season is underway. We lucked out last year after getting slammed by the likes of Wilma, Charlie and others the two years prior. I hope our luck holds this year.
Elsewhere in the country, there is flooding, wildfires, an earthquake near San Francisco and record heat waves. Then stir in our Department of Homeland Security chief’s vague warning about his “gut feeling” that some terrorist action is coming soon, and you have all of the elements necessary for my annual disaster planning article.
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.