How Video Marketing Led to Brand Differentiation and Revenue Growth for The Fresh Diet, Part 2
Video has become such a powerful tool in the marketer's toolkit that the future looks bright enough that digital recruiting guru Jerry Bernhart sees the position of director of video strategy becoming a key player on the marketing department org chart. Check out this article from him on the topic.
How do you use video in your organization? I'd love to hear your thoughts. And if you like this article, please share it so it reaches your connections too.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.