The Three Second Rule
3. Do your keyword search results shout “Click me!” over the competition?
4. Is your landing page relevant to the keyword search? Does it garner prospects’ interest quickly?
5. Are your item pages clear, focused and action-oriented?
6. Are all of your prospect marketing messages/offers easily understood in three seconds?
I’d encourage you to remember this rule when you review your communications. The normal tendency is to include too much in our messages. Keep them simple, single-minded and short with prospects. Remember, you only have three seconds.
Got feedback? Please keep it to three seconds. Click on the “Post a comment” icon below or e-mail me at TJukes@b2bdmi.com and/or post your comment on this site.
Terence Jukes is president of B2B Direct Marketing Intelligence Inc., a strategic consultancy based in Fort Lauderdale, Fla., that services clients in the U.S., Canada, France, the U.K. and Germany. You can reach him at www.b2bdmi.com or (954) 566-4451.