Responsive Web Design vs. Mobile Website Version: Which One is Right for You?
The Right Solution
The important thing to realize is that neither solution is a panacea. Your visitors and their tasks will determine whether a mobile version or RWD is the approach you should take. The right solution is, as so often happens in the world of web experience, to do the math and follow the numbers.
Tim Ash is the author of the bestselling book Landing Page Optimization, and CEO of SiteTuners. A computer scientist and cognitive scientist by education (his PhD studies were in Neural Networks and Artificial Intelligence), Tim has developed an expertise in user-centered design, persuasion and understanding online behavior, and landing page testing. In the mid-1990s he became one of the early pioneers in the discipline of website conversion rate optimization. Over the past 15 years, Tim has helped a number of major US and international brands to develop successful web-based initiatives. Companies like Google, Expedia, Kodak, eHarmony, Facebook, American Express, Canon, Nestle, Symantec, Intuit, AutoDesk and many others have benefitted from Tim's deep understanding and innovative perspective.
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