LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 2
7. Share your posts on other social networks. Tweet them (if you connect your Twitter account, a pop-up launches after you post) and post on Facebook and Google+ too. And by all means, click the button to share your post on your LinkedIn's news feed. Once shared there, post it to groups you belong to as well. Note: LinkedIn's best practices say not to post to more than a few groups. I typically share my articles in all 50 groups I belong to. Turns out that "oversharing" in this way got me dinged, marked as spam (I think there's some overlap in groups I belong to) and now I have my posts being moderated individually in some groups — something I need to now contact group owners and fix which ticks me off as I'm not a spammer.
8. Respond to comments. This one really helps amplify your posts. When someone comments on a post, it's broadcast to the commenter's followers. Always respond to comments. Duh, right? Well, you'd be surprised how many people don't do this simple task. To me it's a sign of respect and a thank you to the commenter. Another BIG benefit: When you respond to someone's comment, check the Twitter button and your message will get tweeted with a link to the original article. I get plenty of comments, more views and retweets from doing so. Another tip: Don't just thank commenters; add value by responding to the specific comment with either additional information or your "respectful" opinion.
9. Use images in your posts. Images, charts, products shots, etc., all help you get noticed and break through the clutter. This is the same as in other social media channels. Use images wisely!
10. Use links. Add external links to your posts. Reference sources, other articles you've written, etc. In essence, provide credibility and links in your post to build credibility with readers. And doing so helps with SEO too!
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.