LinkedIn Publishing Platform: User Review, Tips and Some Wishes for its Next Iteration, Part 2
In part two of this multipart series, I discuss the impact LinkedIn's publishing platform has had on my business, as well as offer some tips on how you can make the most of this new online marketing tool.
Without sounding too clumsy, being a thought leader in your industry is a good thing. In online retailing, it's about building a buzz around your brand, products or service. The easiest way to build thought leadership is to generate content for your target market that resonates. Here are some tips to help you get your message read by a wide audience on Linkedin:
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.