How to Easily and Cost Effectively Add Video to Your Marketing Arsenal, Part 2
Online video has many possible benefits for companies, she says. From informational content, demonstrations and testimonials to self-spoofs, general humor and link bait, adding video to your site can draw traffic and business. Videos can be powerful tools for ranking in the search engine results pages (SERPs) if your site's pages are well-optimized for them.
Consider creating a custom-designed YouTube channel, uploading your videos there with keyword-rich titles and descriptive content, and embedding them on relevant pages of your site. YouTube videos appear with great frequency in Google's universal search results. Make sure your channel is well-branded and displays your domain prominently so those who find your video content via search can trace it back to your company's site.
You can also submit a “Video Sitemap” via Google Webmaster Tools for video content that lives on your website. This will assist Google in identifying all of the URLs on your site that have videos, and thus increase your potential for getting more video content listed in universal search results.
To demonstrate clear keyword relevance for video content, include targeted keywords in tags, file and page tittles, and any available descriptive or on-page content. Transcripts of videos featured on the page may also help the content rank in the SERPs.
So, are you using video online? Let us know by posting your comments below. And don't forget to include links to your videos. Speak to you next week.
Jim Gilbert is president of Gilbert Direct Marketing Inc., a full-service catalog, direct marketing and social media agency. His LinkedIn profile can be viewed at www.linkedin.com/in/jimwgilbert. You can email him at email@example.com, follow him on Twitter at www.twitter.com/gilbertdirect or read his blog at gilbertdirectmarketing.wordpress.com/.
Jim Gilbert has been creating direct marketing programs that drive superior ROI for almost 30 years. Fluent in consumer or B-to-B, creative, operations, and analytics, he marries the strategic and tactical sides of direct and social media marketing in a seamless fashion that gets results. He's CEO of a multidiscipline direct marketing agency, Gilbert Direct Marketing, Inc., which focuses on direct mail, catalogs, DRTV, telemarketing, print, alternative direct marketing media and social media marketing. Jim has been involved in start-ups, expansions and turnarounds, and is an expert in helping multichannel marketers get to the "next level." He's a former adjunct professor, teaching direct marketing at Miami International University, and is President of the Board of Directors of the Florida Direct Marketing Association. Jim loves to talk direct marketing, and has done many lectures on direct and social media marketing.