Don’t Overlook the B-to-B Market in Canada

Hailing from Toronto, I enjoy keeping a close eye on my homeland. Each summer I return for my annual family vacation. When I do, I always check the B-to-B direct marketing pulse of the country.

That said, I begin by asking you to look in your customer file to see how much business you’re doing in Canada. When you look, don’t forget also to look at Burlington, Vt., Buffalo, N.Y., and Bellingham, Wash., three border cities heavily influenced by Canadian purchases. (Many Canadian businesses have delivery/mail pick-up and drop-off services in those areas.)