Capture Rates: Find the Right Retail Data Properly
Back in the day, marketers didn’t have a lot data and, therefore, not a lot of computing power. But they did have a reasonable amount of certainty when analyzing performance.
The inclusion of retail, Web analytics, mobile, social media and whatever other data you want to include has been both a blessing and a curse. Now marketers can track more customer behavior than ever. But they can’t be certain what they're tracking is “right.”