Befriend Consumers With Your Merchandise
Quick, name three products you can’t live without. I bet you have more than three. It may have all started in childhood with your favorite blanky or can’t-leave-the-house-without-it stuffed animal. As adults, it may have transmogrified into something like your morning cup of Starbucks or Republic of Tea. For others, it’s their ASICS running shoes or their Helios fly-fishing rods or their Le Creuset cookware. Or their Montblanc pens or iPhones.