Another Year, Another Catalog Conference, Another Dog-and-Pony Show, Another Thank You!
I’ll get back to acquiring customers via DRTV next week. In the meantime, it’s that time of year again, readers. Catalog conference time — or to be more precise, Annual Conference for Catalog and Multichannel Merchants (ACCM) time. This year it’s in Orlando, Fla., and despite the conference being a mere two-hour drive up the Florida Turnpike for me, once again, I’m not going.
I had planned to go this year. I even set up some meetings. But then some other meetings took precedence. Truth is, however, I have mixed feelings every year about going.
What I love most about going to the ACCM and other direct marketing events is the camaraderie I feel with industry peers. To me, it’s a chance to reconnect with people I normally don’t get to see throughout the year.
Oddly enough, the people I’ll miss the most are the vendors I’ve worked with over the years. These are the people who’ve allowed me to do my job to the best of my abilities. I truly believe that the job of a direct marketer is just as much externally focused, if not more, as it is internally.
While I’m internally responsible for my objectives and my team, it’s the vendors I choose that can make or break how the results turn out. These folks have saved me more times than I care to recall. They’ve turned me into a hero by keeping my costs in line, met some ridiculously short deadlines at times, found solutions for me that I thought didn’t exist and even played catalog psychotherapist.
And they get very little credit for this. This is why I believe in the term “vendor-partners,” and this week, I salute them.
So to all the people in the printing, design, premedia, service bureau, co-op databases, list brokerages, etc., I’d like to use this forum to thank you for your service and your friendship. (You know who you are.)
Jim Gilbert has had a storied career in direct and digital marketing resulting in a burning desire to tell stories that educate, inform, and inspire marketers to new heights of success.
After years of marketing consulting, Jim decided it was time to “put his money where his mouth was" and build his own e-commerce company, Premo Natural Products, with its flagship product, Premo Guard Bed Bug & Mite Sprays. Premo in its second year is poised to eclipse 100 percent growth.
Jim has been writing for Target Marketing Group since 2006, first on the pages of Catalog Success Magazine, then as the first blogger for its online division. Jim continues to write for Total Retail.
Along the way, Jim has led the Florida Direct Marketing Association as their Marketing Chair and then three-term President, been an Adjunct Professor of Direct and Digital marketing for Miami International University, and created a lecture series, “The 9 Immutable Laws of Social Media Marketing,” which he has presented across the country at conferences and universities.
