4 Ways to Filter Customers for Profit
Catalog brands are going through a unique transition: For the better part of 15 years, they generated profit by mailing catalogs to just about everybody. They developed tools that allowed them to see the online orders generated by customers who received catalogs.
A half-generation has passed since this style of marketing developed. Today, customers who are in their prime spending years were between 25 years old and 30 years old when they acquired their first email addresses. This generation is highly multichannel.