In a session at last month's All About eMail Virtual Conference & Expo, presented by our sister publication eM+C, Megan Walsh, email marketing manager for home furnishings retailer Williams-Sonoma, provided a checklist of creative best practices to help email marketers optimize return on investment. Here's a recap of Walsh's presentation.
Williams-Sonoma
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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