Warren Buffet

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Warren Buffet recently said, “It’s wise to be greedy when others are fearful.” In recent conversations I’ve had with some B-to-B catalogers, I’ve found that some are aggressively planning to acquire faltering competitors and/or taking steps to grab market share. Just like the banking world, will the next two years bring rapid consolidation to the catalog industry? I think so.
Undoubtedly, the weaker companies will struggle in these tough times, and some will fail or be acquired. Where does that leave you? Should you position yourself to be acquired or be the one that acquires? Here are some things to think about when making

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