Q: "I'm thinking about creating an online version of my print B-to-B catalog. Any best practices here? Also, what are typical response rates for online B-to-B catalogs?
— Steve Cates, director of e-commerce, Galls
Q: "I'm thinking about creating an online version of my print B-to-B catalog. Any best practices here? Also, what are typical response rates for online B-to-B catalogs?
— Steve Cates, director of e-commerce, Galls
Q: "Are there any best practices for multichannel retailers 
around how to allocate cross-channel sales and, in conjunction, budget?" — Steve Cates, vice president of multichannel marketing at Carrot-Top Industries