Retailers are increasingly partnering with high-profile bloggers — i.e., those with thousands and sometimes millions of followers, and who wield a huge amount of influence over those followers and their purchasing decisions — to act as spokespeople or ambassadors for their brands.
Steve Carlotti
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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