Stephen Eustace

In the United States, a mature market is the major blockade to finding new names, whereas overseas the challenge is not only finding lists but getting permission to mail to them. Business publication lists, says Stephen Eustace, team leader, international brokerage, at Acxiom/Direct Media in Greenwich, CT, are very good sources of names. The Business Week list, for example, gets used frequently, because 50 percent to 60 percent of the file includes home addresses, an optimal situation for mailing both consumer and business offers. What if you don't want to live by publication lists alone? You'll probably have to go off the beaten