Scott Silverman

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Scott Silverman, who has served as Shop.org's Executive Director since 2001, is resigning his position as head of the trade group, NRF announced today. Silverman has accepted an executive-level and co-founder position with an e-commerce start-up and will step down from Shop.org effective Aug. 13. In a recent blog post, Silverman outlines the reasons behind his decision to leave, saying that, after being surrounded by innovative entrepreneurs for more than a decade, he now has "an opportunity to jump into the game." .

Scott Silverman, who has served as Shop.org’s Executive Director since 2001, is resigning his position as head of the trade group, the National Retail Federation announced today. Silverman has accepted an executive-level and co-founder position with an e-commerce start-up and will step down from Shop.org effective August 13.

1. Online retail growth in the context of overall retail and Amazon.com. Online sales today far outperform retail stores, and they continue to be a bright spot in the industry and a growth driver in retail overall. But retailers should also think about the web's impact on offline sales. "Looking at the impact the web has on offline sales makes you think about things differently, and makes you think about the fact that online sales are just the tip of the iceberg," Silverman said.

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