As it usually does, the eTail West conference in Palm Desert, Calif., from which I've just returned, didn't disappoint. While a bunch of themes emerged from the show — big data, analytics, social media personalization, customer engagement, conversion and mobile apps, to name a few — two stuck out that I'd like to discuss here
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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