Ronald Ladouceur

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

"Cabela's existing customers are our best brand advocates," said Derek Fontana, internet marketing manager for Cabela's, in a press release. "Supporting their ability to share their experiences and engage others through social channels is an effective way to create brand affinity and loyalty."

Tags: Retail - General, Social Media Media Logic, an agency specializing in marketing for social media, released the May update to its Media Logic Retail Marketing Report. The latest installment of the retail brand audit and its measured social marketing results finds Bass Pro Shops, Build-a-Bear Workshop, Foot Locker, Tommy Hilfiger and Walgreen’s surpassing the 1 million Facebook "Like" mark. “Facebook has been the story of the report since our research began last July,” said Ronald Ladouceur, executive vice president and executive creative director of Media Logic. “Brand after brand has ticked past 1 million Likers, with a full

Tags: Customer Experience, Loyalty Programs, Marketing, Shopper Marketing, Social Media Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media Logic, a social media marketing agency, to spread the word. According to an announcement from Media Logic, Cabela’s is celebrating its 50th anniversary this year with a year-long sweepstakes giveaway called “50 Years, 50 Trucks.” To support the effort, Media Logic is creating a social media communications plan centered around the Facebook social media network. Media Logic said it has designed a social marketing strategy

The more active a brand is on Facebook, the better chance consumers will "Like" it. This was the key finding from a recent study on retailers' growth on Facebook and Twitter conducted by marketing agency Media Logic. However, a follow-up study released this month shows that the majority of brands on Facebook saw their growth on the social media site lose steam as the holiday season came and went.

The value of Facebook and other social media sites to retailers is greater than previously thought, according to a recent survey conducted by Media Logic, a company recognized for specializing in marketing for a social world. After all, Facebook would be the third most populated country in the world if it were, in fact, a country. Therefore, it makes perfect sense for retailers to be involved with the social media site.

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