Media Logic helps Cabela's celebrate its anniversary

Tags: Customer Experience, Loyalty Programs, Marketing, Shopper Marketing, Social Media Cabela’s, the world's largest direct marketer of hunting, fishing, camping and related outdoor merchandise, is having a birthday party and has retained Media Logic, a social media marketing agency, to spread the word. According to an announcement from Media Logic, Cabela’s is celebrating its 50th anniversary this year with a year-long sweepstakes giveaway called “50 Years, 50 Trucks.” To support the effort, Media Logic is creating a social media communications plan centered around the Facebook social media network. Media Logic said it has designed a social marketing strategy