This week's top article as determined by our readers (i.e., what they clicked on) deals with one of the hottest topics in the retail industry and one that only figures to grow in importance as time goes on. That topic is mobile commerce. Rodger Desai, co-founder and CEO of Payfone, offers three tips for retailers to increase their mobile conversion rates. If your company is selling its products or services via a mobile website and/or app (you should be), it would be wise for you to check out Rodger's article.
Rodger Desai
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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