Top Article of the Week
This week's top article as determined by our readers (i.e., what they clicked on) deals with one of the hottest topics in the retail industry and one that only figures to grow in importance as time goes on. That topic is mobile commerce. Rodger Desai, co-founder and CEO of Payfone, offers three tips for retailers to increase their mobile conversion rates. If your company is selling its products or services via a mobile website and/or app (you should be), it would be wise for you to check out Rodger's article.
This leads me into the next focus of today's Top Article of the Week post: I'd like to hear from you on what your company is doing with mobile. What's worked, what hasn't? Any tips on how to increase conversions via the channel that you'd like to share? Tell us your experiences with fast-growing sales channel. You can do so by going to Retail Online Integration's Twitter page and posting your thoughts. When doing so, make sure to use the hashtag #ROIMostClicked. I hope to hear from you!