Phil McAvoy

Joe is Vice President of Product Solutions at Software Paradigms International (SPI), an award-winning provider of technology solutions, including merchandise planning applications, mobile applications, eCommerce development and hosting and integration services, to retailers for more than 20 years.

Joe is a 34-year veteran of the retail industry with hands-on experience in marketing, merchandising, inventory management and business development at multichannel retail companies including Lands’ End,, and Duluth Trading Company. At SPI, Joe uses his experience to help customers and prospects understand how to improve sales and profits through applying industry best practices in merchandise planning and inventory management systems and processes.

One of my favorite moments from NEMOA's Fall 2011 directXchange Conference was when Country Curtain's President Phil McAvoy said the following during his keynote speech: “Don’t be a hero at budget times.” His point is that you should already have contingency plans in place so you can respond to the inevitable challenges that arise during the year. Be a hero when it counts — at the end of the year when you meet or exceed your budget.

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