Ikea is infamous for its warehouse-size retail locations which are laid out like a maze, which leave consumers wandering around aimlessly for hours. I mean, who hasn't gotten lost in an Ikea? With its roots as a catalog brand, the company is getting back to direct selling — albeit in a different channel. Ikea's President and CEO Peter Agnefjail said in a conference call on Friday that the company is focusing heavily on making e-commerce a bigger part of its business.
Peter Agnefjail
Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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