Ikea is infamous for its warehouse-size retail locations which are laid out like a maze, which leave consumers wandering around aimlessly for hours. I mean, who hasn't gotten lost in an Ikea? With its roots as a catalog brand, the company is getting back to direct selling — albeit in a different channel. Ikea's President and CEO Peter Agnefjail said in a conference call on Friday that the company is focusing heavily on making e-commerce a bigger part of its business.
Peter Agnefjail
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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