Nicolas Franchet

Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.

Here's a look at a few key takeaways — and fun perspectives — via tweets sent during eTail East, which took place in Boston Aug. 13 to Aug. 16:

Over 1,000 retailers are gathered in Boston this week to attend the eTail conference. Nicolas Franchet, who recently left eBay to become head of e-commerce on the global vertical marketing team at Facebook, gave a keynote address on Tuesday morning and took questions from the moderator, Bob Cell of MyBuys, and then from the audience. In the spirit of social networking, we've "retweeted" some attendees’ comments from the keynote session.

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